That is 'social Data' Information:
Social data - information which users of social media which includes metadata publicly share, such as location of the user, language colloquial, the facts of the biography and/or link which shared. Social data are valuable to the marketing specialists who are looking for consumer understanding which can increase sales or, in case of political campaign receive votes. There are many types of social data including tweets from the Twitter, posts on Facebook, pins on Pinterest, posts on Tumblr, and check-ins on the Square and Squeal. Facebook for Business and Announcements of the Twitter - two programs which help advertisers to use social data for the marketto the intended users which will be interested probably in their announcements.
2019 - Social Description of data Bank card, Credit online, Lending
Social Description of data Bank card, Credit online, Lending, Information - 2019
DESTRUCTION of 'social data' Information:
Users voluntary published the most part of the social data, allowing the companies free and easy access to him. If the company which sells tickets to sports events, sees that the user follows several teams that the company could intend for announcements to that user to try to tempt her to buy tickets to see that her favorite team plays. Otherwise the company can use social data, has to provide the timely announcements based on recent posts, such as announcements of the device for someone who divided it, they Best credit cards.
With high-quality social data which are connected and analysed correctly, the companies can intend for announcements to people who, most likely, will buy their products or services. Social data can also help the companies to define the most effective places to advertize. The companies can improve the advertizing further, having narrowed their target audience a floor, language colloquial, the electronic used device, age, interests, location and other factors. Social data not only help the companies to get new clients, they also help them to be employed further with the existing clients.
Analysis of social data
Usually there are two steps to the analysis of social data. The first collects data made by users on the network sites and then to analyse those data. Process of the analysis, as a rule, takes place in real time - and it then is used to define influence, to reach, relevance and other reasons. The companies which use this type of the analysis of data, have to remember some things, including how to distinguish between social data and feeling, relevance of time (that is relevant, today can not be tomorrow), quality (as effective certain messages and comments certain people) and as virus starts of activity and distribution.
Restrictions of social data
Social data are imperfect for several reasons. It is limited to information which users decide to share about themselves. For example, some users can not divide the location or the floor, having given to advertisers an incomplete profile to work with page. Other problem consists that is a lot of users on social media not the real users, but forge the robot, or a larva, accounts. Even with the real users, trying to measure their feelings about a brand or the political candidate (called "the analysis of opinions") based on comments they do, not always probably because their many comments are neutral, and algorithms can incorrectly classify comments as positive when they are actually negative and vice versa. Further, there are a lot of positive and negative comments which are available, are extremes, preventing to estimate precisely as the consumer general feeling about a product, service, is issued under a brand or the political candidate.
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