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That is 'Effect of an aura' | Information 2019 - What is it?


  Effect of an aura - the term for the consumer's favoritism to the line of products because of positive experience with other products this producer. The effect of an aura is correlated to let out force and commitment to brand under a brand and promotes brand value. 

2019 - Effect of an aura

Effect of an aura, Information - 2019

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DESTRUCTION of 'effect of an aura' | Information 2019 - What is it?


  The effect of an aura belongs to the wide range of categories, including people, the organizations, ideas and brands. For example, Apple Inc. benefits considerably by effect of an aura. With release of iPod there was an assumption of the market which sales of Mac Apple laptops will also increase because of success of iPod. This phenomenon of one product which is favorably influencing another is known as effect of an aura.

  The companies create effect of an aura, benefiting by their existing advantages. With concentration of marketing activity on high performance, successful products and services, increases in visibility of firm and reputation and value of a brand amplifies.  

Process of effect of an aura

  When consumers have a positive experience with products of very visible brands, they informatively form  a bias of commitment to brand in favor of a brand and its offers. This belief despite existence of any positive experience with other offers. The reasoning consists that if the company is exclusively good in one thing, they will be, undoubtedly, are capable to something else.  

  Figuratively, the aura is formed and stretches on a brand. It effectively allows extension of offers of a product. For example, the success of iPod Apple allowed development of other consumer goods, such as Hours of Apple, iPhone and iPad. If the following product turns pale in comparison with the leading product, the success of the leading product will help to give compensation for failure.

  Contrast of effect of an aura - the horn effect called by name horns of a devil. When consumers have an adverse experience, they correlate that negative experience with all connected with a brand.

  The effect of an aura increases commitment to brand, increases image of a brand and reputation, and transfers to the high value of a brand. The companies use effect of an aura to be approved as leaders in their industries. When one product positively prints in minds of consumers, the success of that product infectiously mentions other products. Eventually the companies can receive a share in the market and increase profit.


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